Thursday, April 23, 2009

The New New Print Model: Distribute, then Printme1

A recent interview in the April 2009 issue of Printing Impressions with Susan Kelly, the CEO of printing industry powerhouse K/P Corp and formerly with RR Donnelley, Pitney Bowes, and Gannett mentioned two key trends in printing today:

First, the industry is fragmented and made up of small companies that tend to be cannibalistic.

Second, print-then-distribute used to be the best method to achieve printing efficiency. Not so today. Flip it and you have the new model: "distribute-then-print".

Susan didn't know it at the time, but she just described

A PDF creator can easily distribute their file directly to their users by any number of electronic methods (FTP, email, direct downloading from a website, etc.), and then leave the print format completely up to the end user.

Want to read it online, there you are. Want to print it out a little at a time yourself, go right ahead. Want to use it on a bound book format, just say

Or just call the new, new model: Distribute-then-Printme1


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