Friday, September 25, 2015

eBook Sales Drop and Print Resurgence on Campus

We've been focused on the recent article by the American Association of Publishers that states that eBook sales declined for the first time.  That doesn't mean eBooks are going away by any means. We use tablets here, primarily for searching and reading news articles.

What's interesting to us, and for the industry is that this decline in eBooks is coming at a time with a fresh discussion about how the brain absorbs data from print vs screens. Fresh data on the Neuroscience of print was compiled by Forbes in this article. What we are now seeing is a quantification of all the subjective terms #printgeeks have been using to describe why they prefer print: "feels real" "tactile" etc.   The science behind a print advantage is growing.

These two data points are converging.  A decline in eBooks and a recognition that print has distinct features beneficial to memory. What does this mean for Campus? The assumption that swapping digital formats for print may not be a '"like for like" exchange to save a trip to the bookstore.

We've observed that there has been a reckless adoption of digital formats in academia without any consideration of the impact on the final product: learning.  We are now well beyond having taught an entire college class using iPads and other digital media. Are they any smarter? Did they learn more? The science behind how the brain absorbs info from different formats is indicating benefits from reading from print.

The tech geeks will tell the educators that they can save money for students by putting docs online, knee-jerk environmentalists will nod in agreement saying it will save the planet (False: paper is renewable and North America is a net grower of trees.) But what value is a switch away from print & paper if students don't learn as much from those formats?

What we should be seeing now is a resurgence of print on campus for the exact reasons students are there. To learn. The Open Textbook movement is gaining momentum, which will place the choice of format in the hands of the user: the Student.

Tuesday, September 22, 2015

Open Source Textbooks (#opentextbooks)

Everyone has probably heard of open source by now. The most common use of it applies to software. Linux, for example, is an open source product, as is Mozilla Firefox in browsers, Drupal and Joomla in content management systems, and even "non-tech" open source uses exist like open role playing game (RPG) systems, or "open gaming". 

Open source is a free license for users to use a product, and also allows users to develop improvements to the product. The product improves and grows over time by the free contributions to the product from the users.

When you think about the open source development process, (develop, improve, use...repeat), what you see is something perfectly suited for textbook development. How many different ways can textbooks be written for introductory courses like calculus, physics, or chemistry?  Does most content change much?  The answer seems obvious that some collaborative effort from professors in their respective fields could yield highly useful open source products in most mass introductory courses that could be used, improved, and reused, for no cost, just like other open source products.

Textbook prices have risen 1000% in the last 40 years, and open source textbooks can solve this serious price problem.  SPARC argues open textbooks are now providing competition to lower costs.

Open Source Textbooks (or "open textbooks"), and Open Educational Resource (OER) options from Rice University's OpenStax, Kansas State University's New Prarie Press, and Minnesota's Open Textbook Library are becoming increasingly popular as students pass on pricey textbooks. U Mass Amherst has created an "Open Education Initiative" that has cost just $60,000 to develop open source options that has saved their student's over $1M and posted this list of other open textbook libraries.

The great benefits of Open Textbooks is that they can be distributed digitally and then printed by the student using a method of their choice. Most use a Creative Commons 3.0/4.0 License. The instructor can post it in the course management system, and students can choose to print it themselves, or use a service like's, where we can print, bind, and ship to their mailbox probably for less than their own costs, and save the hassle. 

Print is also proving to be better for learning, college students actually prefer printed textbooks, and is focused on providing affordable and simple print options perfectly suited for the classroom.  (Like we say #printisgood.)

The only limitation for widespread open source textbook adoption is that there is little incentive by anyone to promote open source. There isn't a book rep out there getting a commission to sell an opentext, so it's up to the professor and the student to figure it out. The professor makes the textbook choice, but its important for the students to ask if open source options were considered.  (OpenStax provides a PDF flyer as a toolkit to use to discuss with your professors. Use it!)

So students, ask your professors for open source textbooks, and professors, take a look at the options.

Open source and printMe1 is a win-win in the classroom!